There’s no need to give them your personal data, too. You’ve already paid hundreds or thousands of dollars for your TV. You can say no so some data collection, but it’s tricky to do this when you first set up a new TV, and even harder to pull off later. Since then, TV companies have been more careful to ask for permission before collecting viewing data. Vizio got in trouble with federal and state regulators back in 2017 for collecting such data without users’ knowledge or consent. And it isn’t always easy to review or delete this data later. But the data can also be used for targeting ads to you and your family, and for other purposes. This smart TV technology attempts to identify every show you watch-including programs and movies you get via cable, over-the-air broadcasts, streaming services, and even Blu-ray discs.ĪCR, which goes by a variety of names, can help your set recommend shows you might want to watch. We’ve found that you can’t stop all the data collection, but you can reduce the snooping by turning off a technology called automatic content recognition, or ACR. We’ve been analyzing smart TV data practices in our labs since 2018, and we incorporate our findings into all of our TV ratings each year. Consumer Reports started reporting on this kind of data collection back in 2015.
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